Irwin IQ

Irwin IQ is available as a standalone subscription for teams looking to add website intelligence on top of existing tools, or as part of a full Irwin subscription alongside investor targeting, CRM, and shareholder monitoring. That said, features like suggested contacts, peer ownership data, engagement scoring, and CRM tag filtering all require the complete Irwin IRM suite, so teams that want website visitor intelligence fully integrated into their IR workflow will get the most value from the complete platform.

Activist monitoring is one of the most impactful use cases for Irwin IQ. The platform is designed to help IR teams detect potential activist interest before it becomes public, giving them time to prepare rather than react.  
When an organization visits your IR website, Irwin IQ automatically checks it against a database of known activists. A built-in threat level indicator flags high-risk visitors and surfaces historical campaign data for that organization, so your team can immediately understand the nature and severity of the potential threat.

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Irwin IQ identifies visitors at the organizational level only — legal and privacy restrictions prevent the identification of specific individuals. That said, the platform is designed to help you quickly narrow down who at an organization is likely behind a visit. Irwin IQ suggests likely contacts at the visiting firm based on CRM data, holdings information, and organizational role.

Unlike general web analytics tools such as Google Analytics — which track raw visitor counts without any investor context — Irwin IQ is built specifically for an IR audience. The data is filtered and presented through an investor lens, helping you understand not just how many people are visiting your site, but who those visitors are and whether they represent meaningful investment interest in your company. Visit data syncs directly with Irwin's CRM, automatically surfacing high-fit targets and flagging organizations with known activist histories.

Irwin IQ is a website intelligence tool designed specifically for IR teams. It works by placing a small snippet of code on your IR website that maps visitor IP addresses against Irwin and FactSet's database of approximately 400,000 institutional investor organizations. This allows you to see which firms are visiting your IR website, which pages they viewed, how long they stayed, and how frequently they return.

Yes, Irwin has a native integration within the FactSet Workstation, meaning users with a FactSet license can access Irwin's CRM directly from within FactSet. The integration also pulls in research reports, consensus estimates, and analyst coverage, so your relationship history and market intelligence sit side by side — giving you the full picture before every meeting.